Chartered psychologist specialising in consumer behaviour, wellbeing and technology.

Hello. I’m a freelance consumer psychologist based in London. I help agencies and brand owners understand what people want, how they shop, and the marketing messages that will appeal to them. My speciality is the psychology of happiness;¬†the science and practice of improving human wellbeing. I believe brands have a key role to play in fostering and facilitating happiness.

I’m chartered by the British Psychological Society and I work across¬†WPP agencies in marketing communications, and for Brand Genetics Ltd in product innovation. I co-founded System1 Group (previously Brainjuicer). I appear on TV and radio discussing consumer trends and consumer psychology. I lecture at the Fashion Business School of the London College of Fashion in psychology, marketing and consumer behaviour. I blog at, an online resource summarising research into the impact of digital technology on human wellbeing.

Please feel free to contact me for research, speaking or media engagements.