Published Work

Here is a selection of my published work

Connected Marketing: The Buzz, Viral and Word of Mouth Revolution London: Elsevier (with J. Kirby, 2005) Sample Chapter

A Deadly Contagion: The Risk of Copycat Terrorism (The Psychologist: March 2005 vol. 18 no. 3)

Speed Thinking: A Review of 'Blink' by Malcolm Gladwell (New Scientist: 12 February 2005)

Tipping Point Marketing: A Primer (Brand Strategy: April 2004)

Brand Positioning: Meme's the Word (Marketing Intelligence and Planning:  Jan 2002)

Marketing Values: Rising to the No Logo Challenge (Admap: Jan 2002)

What Healthy-Living Means: Trialing a New Qualitative Research Tool (International Journal of Market Research: June 2002)

Mental Epidemics & the Tipping Point (New Scientist: 6 May 2000)

Memetics & Social Contagion: Two Sides of the Same Coin: Journal of Memetics: Evolutionary Models of Information Transmission (1998 Vol. 2)

Media Contagion (PhD 2000)

Irresistible... (New Scientist article on my PhD research 1999)