Curriculum Vitae
Dr Paul Marsden
Age: 38
Nationality: British
Residence: France - Paris
Profession: Market Researcher
Qualification: PhD Social Psychology
Current Titles/Positions
- Part-time Post-doctoral researcher - Institute of Social
Psychology, London School of Economics
- Editor - Journal of Memetics
- Academic Advisor - WOMMA (word of mouth marketing
association)
- Academic Adviser - VBMA (viral and buzz marketing
association)
- Freelance market researcher
Professional Experience
Current -
- Part-time post-doctoral research at the London School of
Economics into the economics of buzz - the impact of word of
mouth advocacy on business growth
- Freelance market research (qual. and quant) specializing
in word of mouth research, and workshop facilitation (buzz
workshops - harnessing word of mouth). Working both
directly with clients (Nestle, Bacardi, Siemens, Diageo) and
through agencies (Paris-based influencer marketing agency
Spheeris, London marketing innovations agency Brand
Genetics, PR firm Kaizo, digital communications agency DMC
and advertising agency WCRS)
2002-2004 - Market Research Director/Workshop Facilitator
Brand Genetics, UK
- Developed and commercialized product positioning
research tool (meme mapping) (sales =
£250K in first 24 months)
2000-2001 - Set up online marketing research firm Brainjuicer
- Co-founded Brainjuicer an online MR company.
Developed and successfully commercialized a set of new
research tools - mind mapping, online suggestion box, hot
and not trend tracker, idea generator.
1996-1999 - Market Research Consultant NOP Healthcare
(London)
- Developed and commercialized new telephone research tool
'MaxiFit' (sales = 160K in first year) a customer SWOT
analysis, wrote NOP Market Research Guide to the Internet,
and ran opinion leader research (interviews, analysis,
presentation) in health, beauty and medical sectors
1994-1995 - Associate Director TNS (Taylor Nelson Sofres)
France
- Commercialized international physician diary study (Cardiomonitor),
managed international marketing research projects for
healthcare companies MSD, GSK, BMS, Eli Lilly and Pfizer
1991-1994 - Market Research Manager (Astra-Zeneca) London and
Paris
- Seconded to France to work as market researcher with
Boston Consulting Group on de-merger from ICI.
Administered Phase IV research trials with physicians.
Market research executive responsible for international
research for cardiovascular portfolio
Professional Skills
- Online survey programming
- Opinion leader interviewing
- Focus group moderation
- Brainstorming facilitation
- Qualitative data analysis (content analysis, discourse
analysis, protocol analysis)
- Quantitative/statistical data analysis (SPSS)
- Market research report writing/presentation
- Market research software development
- CRM solution implementation
- Web authoring/publishing
Academic Achievements
2000 - PhD Social Psychology - University of Sussex (UK)
Thesis on Media Contagion (Copycat and word of mouth effects of
media communication)
1991 - BA (hons) (1st class) Sociology and French -
University of Sussex/Université Paris V
1986 - 3 'A' levels Math, Physics, Sociology
1984 - 10 'O' levels Math, Physics, French, German, English
Language, English Literature, Theatre Studies, Drama, Technical
Drawing
Languages
French (fluent)
Interests
Psychology, diving, fitness training, parachuting |
