Dr Paul Marsden
Freelance Market Researcher
Hi, welcome to my personal website. I'm Paul Marsden,
social psychologist and freelance market
researcher specializing in word of mouth influence and the
copycat effect.
Here, you'll find information about me, my research and my
published work. You'll also find details of upcoming
speaking engagements and media appearances, as well as my rate
card for freelance marketing research projects (recent clients include
Nestle, WCRS, Bacardi and LVMH).
Current popular downloads from my site...
-
Advocacy Drives Growth (Brand Strategy) The paper that
proves the economics of buzz
- Seed to Spread (Connected Marketing) Chapter from
my latest book on the power of seeding research trials on
driving sales
- A Deadly Contagion (The Psychologist) Paper on the
psychology of suicide terrorism and the risk
of copycat attacks
- Two Minute Tipping Point (Brand Strategy) Short summary
of the marketing implications of the bestseller on the
science of infectious ideas
- Speed Thinking (New Scientist) Review and summary of
Malcolm Gladwell's latest book 'Blink' on the power of
intuition
Other published work can be found in the publications
section. Feel free to browse!
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Contact Paul...
3011 One West India Quay
Canary Wharf
London E14 4ED
paul@viralculture.com
+44 777 95 77 248
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