Featured
-
Crowdsourcing | What you Need to Know
I was recently commissioned to write an article for Contagious Magazine into the new phenomenon of "crowdsourcing" (open outsourcing), where a company takes tasks traditionally performed by an employee or contractor, and outsourcing them to an undefined, generally large group of people or community... Read More »
-
Virtual Advisory Boards
I'm running a research project for a consumer packaged goods manufacturer looking at the business case for engaging experts and opinion leaders in a virtual advisory board. In addition to the insight and expertise they receive, engaging influencers as advisors can create vocal advocates. Here's... Read More »
-
Idea Platforms | Diamond in the Web 2.0 Rough
I've recently completed a research project for a digital marketing agency on using Web 2.0 technology to harness user contributions in marketing and innovation. It's not just about user generated content and idea contests - smart brands are integrating user contributions right into their value... Read More »
Services
Researcher
Need online research for PR? Get newsworthy insight and findings from a social psychologist. I specialize in communications and opinion leader research, digital ethnography and consumer trends.
Writer
Need a thought leadership article, review or blog for an internal/external publication? Expertise in consumer trends, brand communications and influencer marketing.
Speaker
Need a psychologist for a conference or media event? Use a dynamic speaker to motivate, educate and communicate in the areas of online PR and social media marketing.
Trainer
Need an experienced trainer to build skills for effective online communication? On-site training can be provided to build strategic and operational skills in digital marketing and interactive PR.
