Hello. I’m a freelance consumer psychologist. I help agencies and brand owners understand what people want, how they shop, and the marketing messages that will appeal to them. My speciality is the psychology of happiness; the science and practice of improving human wellbeing.

I’m chartered by the British Psychological Society and I work across WPP agencies in marketing communications, and for Brand Genetics Ltd in product innovation. I co-founded System1 Group (previously Brainjuicer). I appear on TV and radio discussing consumer trends and consumer psychology. I lecture at the Fashion Business School of the London College of Fashion in psychology, marketing and consumer behaviour. I blog at Digital Intelligence Today, the consumer psychology resource for digital marketers.

Feel free to contact me.